There are many things I have learned during my career in direct sales, but the most important factors that will determine whether or not you are successful in this endeavor are quite simple and straightforward: You must truly believe in the product you are selling and you must be absolutely committed to consistently delivering excellent customer service. If you can accomplish these two things, you can feel secure in knowing that you will enjoy a long and lucrative career in direct sales, just as I have.
One of the more frequent issues I run into with colleagues in direct sales is that they cannot seem to figure out why they are having trouble selling a specific product. I frequently hear that these individuals did their due diligence, researched the market and believed that the product would be a popular seller. Though these professionals did their homework and chose to sell a product that had clear potential for generating a great deal of sales, there was something that was obviously missing: a passion for the product.
Even the most experienced of direct sales professionals have a “tell” in their pitch when they do not believe in the product they are selling, and consumers are much better than professional poker players at reading the tell of someone who is trying to sell them something. It does not matter if the consumer will benefit from the product or that they truly need the product, as they will be turned off by the pitch simply because the seller does not believe in the product. When it comes to what you sell, always make sure that it is something that you can discuss passionately and that it is something that you truly believe in, otherwise you are destined to struggle.
In direct sales, the level of customer service you provide is equally important. The reputation for service that you develop will help you ensure a long and successful career in sales, so make sure you treat your customers in a manner that is fair and consistent with how you would want to be treated. It is not hard to commit to customer service, but it is shocking how many in the direct sales industry do not take this part of their business seriously. Customer service is vital to your continued success, so treat your customers well and only choose to sell products that you are passionate about.