Adopting a Lean Business Model Is Key to Success in Direct Sales

I have been very fortunate to work with many direct sales consultants over the years, and the most successful of these consultants have just a few characteristics and traits in common as it relates to the manner in which their business is run. The direct sales businesses that enjoy the greatest profits and generate the most revenue are frequently those that have adopted a lean business model and are committed to keeping their business lean as it continues to grow. This can be a difficult commitment to maintain, but significant profit margins are a worthwhile goal that can be achieved through the use of a consistently lean business model.

So what exactly does this mean for you and your direct sales business? Well, it means that you must take a long hard look at your operations and determine what is absolutely essential and what is not. This may include personnel, products, overhead or other costs associated with running your business. A thorough analysis of these aspects will help to determine what results in profits and revenue generation while also illuminating where funds are not being used optimally. If you sell a whole host of products, identify those which are most profitable and cut down on your offerings so that you only provide the products that are the most profitable.

Clearly, it is much easier to cut down on product offerings and overhead than it is with regard to personnel, but this is a necessary component of running a successful direct sales business. If you have an employee who is not essential, you must conduct a cost-benefit analysis to determine whether it is financially beneficial to keep that employee on the payroll. Please, do not go telling your employees, “Joe Olujic told me to fire you because you are worthless!” What I am saying is that when an employee is not essential, try to find a way to make them essential before you consider cutting the employee altogether.

When you go into the direct sales industry, it is important to recognize that you must be judicious when it comes to costs. A lean business model will help in ensuring that your business is profitable, as efficiency with regard to business expenses is a hallmark of all of the most successful direct sales consultants. Adopting an analytical mindset can therefore be quite useful, particularly as it relates to the amount of revenue you are able to generate through your business.

Joe Olujic

Dana Sibilsky: The Cosmetic Art

stayawayfromblue_2342It seems there is an art for everything today and as an art enthusiast, that makes me happy! Art has shows through the countless years to have a massive impact on our lives every day, but do any of us really know how? I’ll give you a hint: Women love it, men claim to dislike it or say it’s not needed (but let’s be honest, they really love it) and our children love to get into it and hide it, at least mine do. Give up? The answer is makeup!

Makeup has a history that goes far beyond any of our great grandparents’ years to the land of Egypt. In those times, makeup was made from lead and copper ores which I’m sure posed many health risks. I suppose that’s when the phrase, “Beauty is pain,” was born.

With all jokes aside, makeup is an art that has been with us since the dawn of time. It has been used in war to appear intimidating to opponents, used in plays to exaggerate facial expressions for the audience, used in movies to play the part of an old woman such as Robin Williams’ Mrs. Doubtfire or even a zombie.

brushset6_640There is most certainly an art in makeup through the many examples given, but even in everyday use. Your face is the canvas so before applying makeup, start with a clean canvas as any artist would prefer to do. If you have dark skin, consider it a fair warning not to use blue-toned makeup. These colors make an ashy effect and have your face appear cold. If you are looking for more of a warmer and happier look, go with warmer color tones, such as yellow, orange or even gold. This will brighten your look.

Knowing your skin tone is also part of understanding the art of makeup. This part of the art is probably the most overlooked because it requires such a keen eye to detail, but knowing this tiny, crucial bit of information will have your makeup working for you rather than against you. You’ll also find that you’ll need less makeup to make your look work for you!

Most people have yellow toned skin. If you don’t, you’re probably more toned with red or pink, as I am. When selecting a foundation or adding more to your arsenal, the goal is to pick colors that are more related to the tones found in your neck and throat areas instead of the cheeks. The neck and jawline are the areas that going to be blended into the cheeks. An bit of information to take into consideration is that if your skin color meets with the foundation, creating a line rather than being blended, your look is ruined.

Through the understanding of art and makeup, you can go even deeper and be more creative when expressing yourself. Michelangelo didn’t start out as an amazing artist. It took time, patients, along with plenty of trial and error. Through the method of try, fail and adjust—you will achieve the look that works for you.

Dana Sibilsky

Kim Bettasso on Commitment to Good Products and Service

There are many things I have learned during my career in direct sales, but the most important factors that will determine whether or not you are successful in this endeavor are quite simple and straightforward: You must truly believe in the product you are selling and you must be absolutely committed to consistently delivering excellent customer service. If you can accomplish these two things, you can feel secure in knowing that you will enjoy a long and lucrative career in direct sales, just as I have.

One of the more frequent issues I run into with colleagues in direct sales is that they cannot seem to figure out why they are having trouble selling a specific product. I frequently hear that these individuals did their due diligence, researched the market and believed that the product would be a popular seller. Though these professionals did their homework and chose to sell a product that had clear potential for generating a great deal of sales, there was something that was obviously missing: a passion for the product.

Even the most experienced of direct sales professionals have a “tell” in their pitch when they do not believe in the product they are selling, and consumers are much better than professional poker players at reading the tell of someone who is trying to sell them something. It does not matter if the consumer will benefit from the product or that they truly need the product, as they will be turned off by the pitch simply because the seller does not believe in the product. When it comes to what you sell, always make sure that it is something that you can discuss passionately and that it is something that you truly believe in, otherwise you are destined to struggle.

In direct sales, the level of customer service you provide is equally important. The reputation for service that you develop will help you ensure a long and successful career in sales, so make sure you treat your customers in a manner that is fair and consistent with how you would want to be treated. It is not hard to commit to customer service, but it is shocking how many in the direct sales industry do not take this part of their business seriously. Customer service is vital to your continued success, so treat your customers well and only choose to sell products that you are passionate about.

Kim Bettasso

Low Start Up Cost Direct Sales Companies #1

Are you interested in direct sales but never have done it before? Do you have a low budget and can’t pay $199+ for a starter kit? Do you want to add another direct sales company to your current home business? If you answered yes to any of these questions, keep reading to see what direct sales companies are out there that have either no start up cost or very minimal (less than $50).

avonAvon – $10 start up cost – Click here to view website
“Everyday, Avon brings beauty to the lives of women all over the world. At Avon, beauty means finding the right lipstick shade for a customer; providing an earnings opportunity so a woman can support her family; and enabling a woman to get her first mammogram. Beauty is about women looking and feeling their best. It’s about championing economic empowerment and improving the lives of women around the world.”

hootsmeowHoots Meow – $10 start up cost – Click here to view website
“Hoots Meow started with two girls and our love for affordable bags and totes. We began to do some research to find a more affordable option. Our passion grew and we decided to start our own wholesale business and offer affordable bags, totes and more!”

jic1Jewelry In Candles – $10 start up cost – Click here to view website
“Our candles are 100% natural soy and we use premium quality fragrances so they all smell great! Currently in our candle line we have OVER 100 different scents that we are offering but will constantly be growing our scent line with the help of you guys. Our candles are huge, they are 21 oz and have a burn time of anywhere from 110 hours to 150 hours so you are getting a lot of bang and fragrance for your buck! All of our candles are hand poured with love here in Louisville, Kentucky!”

The Rustic Shop – $25 start up cost – Click here to view website
“The Rustic Shop is your one stop shop for all things rustic. We sell rhinestone purses and wallets, country girl and western style shirts, bling purses, rustic home decor, primitive wooden signs, handmade items, and support several family-owned businesses. We take a great deal of pride in offering unique products, fast shipping, and friendly customer service.”

Hopefully this gave anyone looking for some low cost start up direct sales companies a better idea of what’s out there. However, these are not the only companies out there that have a start up cost of $50 or less; these are just the ones I chose to feature. Please do research before deciding on a company and make sure it is something you yourself would buy. If you wouldn’t buy it, why would you sell it?

I will be doing more posts in this series. Want to have yours listed next time? Head on over to our Facebook group!

Direct Sales Tip #2

I asked our Facebook group what they thought were some tips to run a successful direct sales business and Malissa answered:

Customer service is the key to a successful business. Making sure that your customers are happy and satisfied, even if issues arise, is the foundation of building a successful business!

Stay tuned for more tips!

Direct Sales Tip #1

I asked our Facebook group what they thought were some tips to run a successful direct sales business and Trina answered:

Communication! Building a team and/or customer base is not any good to you if you do not communicate! When you add a team member, keep in touch with them. Don’t let them start and then disappear. Check back periodically to see if they have questions or need help with anything. When you get a customer, make sure they know the payment and checkout process and then thank them. Don’t “take their money and run”. Word can and will get around!

Stay tuned for more tips!


Welcome to Direct Sales Women! This is a place for women in direct sales OR women interested in direct sales companies (looking for a rep?) to come together and ask for help, advertise, swap products, and more! Check out our Facebook group for more.

If you would like to help out by either helping with the website (posting tips, ideas, help, etc) OR admining the group on Facebook, please let me know by replying to this post or emailing me.

I’m looking forward to seeing this website and group expand and getting to know more women in direct sales!